CROSSMEDA AND SOCIAL MEDIA: Networked

The impact of ‘new’media on BNN.

The real competitor of traditional media has become user- generated content (Lister, Dovey, Giddings, Gant, Kelly, 2009: 221). As we discussed in our essay ‘what is new’, networked is one of the features of new media by which it distinguishes itself from ‘old media’.
New ways of relating to others, groups or individuals, are created. Now, you are not only able to create new friends and contacts but you can also become more conscious of the people who see you as their enemy. Enemybook allows you to specify your enemies and even find out who has listed you as their enemy. So, in this way instead of being networked to all sorts of social contacts, you are linked to people’s enemies. How weird is that. The whole anonymity of people all over the world has basically disappeared. Our whole identity is being showed. Different aspects of new media can each show a different part of that personal identity (Lister et al. 2009: 209).
New media allows us to be networked in a way that is visible. Apparently this is what the people want because the numbers of social networks has shown a tremendous growth over the last year. For example last year the social network site hyves had 5 million users. Today hyves has over 9 million users . People want to exchange information with each other in times that they prefer and in places they prefer. Looking at the internet, the surfing volume has expanded with 40% over the last five years. So apparently the place that people prefer to exchange and look at information is online.

Impact and opportunities
Television therefore, has several limitations. Not only because programmes are broadcasted on the time that a network decides and determines when it is broadcasted. But according to Gary Carter, chief operating officer by fiendlemedia, the tem ‘Mass’ in mass media implies that it is aimed at masses of people. So a lot of people do not find themselves reflected. They are denied choices and therefore prefer a media which touches them personally.
Looking at the above and the growth of internet use, BNN can use this part of the social ness in new media that people obviously crave to enrich their programmes. Give the people the opportunity to feel touched and create a sort of collective but single experience that allows them to show a new part of their personnel identity.

www.frankwatching.com 2009 trends voor 2010
geraadpleegd op 3 december 2009

Lister, M. Dovey, J. Giddings, S. Grant, I. Kelly, K. New Media, (2009) a critical introduction. London & New York: Routledge second edition.