For this week's assignment we had to post 4 articles about an interesting economic case study from the creative industry we are addressing: Television.
Most articles about social media mainly focus on the opportunities and benefits. Besides the benefits of social media, we will also focus on the dangers of social media. Each will be accompanied by a case. First we will focus on the benefits and exemplify this by the case of TMF. After that we will go on with the dangers of social media and hereby we use the case of Skittles and Burger King.
By doing this we provide more background information and therefore give more depth to the cases. The four articles can be read separate, but they all are connected to each other.
Hope you’ll enjoy reading it!
The benefits and dangers of social media
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I really like the fact that you focus so much on the relationship between user and provider, I think that is a key aspect of the media, especially social media!
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