Social media vs. BNN, Final Paper

By Fay Tulling

Final Paper BNN

The future of social media

One of the well known marketing sites of the Netherlands, Marketingfacts.nl, published a nice article about a lecture from ‘media futurist’ Gerd Leonhard. In this lecture the future of social media was the main question. Gerd Leonhard made a few nice predictions about the future of social media. He made for example very clear that the future is all about engaging and sharing thought, movies but also television with others. Trough engaging with other people it is possible to give a review for example on a tv show to the people you’re engaged with. People can quickly decide to watch the show or not. For a broadcaster such as BNN it is important to reach the people by connecting to their social network and engage with the needs of the people.

To watch the article on marketing facts and interesting movies about the lecture of Gerd Leonhard check the links below.

http://www.marketingfacts.nl/berichten/20090924_picnic09_the_future_of_social_media_met_gerd_leonhard/

http://www.youtube.com/watch?v=K95lpR_p0Cw