Final paper Trends and strategies in the creative Industries

By Alexandra van der Vloed

Final paper trends and strategies

Final Paper and Presentation on BNN and Social Media

Presentation by Judith Al, in Pecha Kucha style

Final Presentation on BNN and Social Media

View more presentations from BNNsocialmedia.

Final Paper:
Final Assignment on BNN and Social Media

Managing your virtual identity

Besides the features interactivity and networked , social media offers people a virtual space. They can create a whole new ‘virtual’ life. This virtual life can offer a different world from their ‘real’ lives. It gives disabled people the possibility to make a virtual walk trough the park with friends at Habbo Hotel and people can create their own, new life at Second Life. Companies and brands can create their own lifestyle. By using narrowcasting they can contact fragmented audiences in a certain way which is adjusted to the target group. They can present themselves as young and exiting to young people, and sophisticated and trustworthy to adults.

In a virtual space people and companies can be anything they want; a super hero, beautiful and attractive, rich and sophisticated, etc. Unlike in the real world, appearance is like content. It is adjustable, and people can be almost anything they want. Why does this seem so easy online? It has to do with presentation.
There are two types of online presentation: presentation of the individual who is using social media, and presentation of a brand or company who wants to reach their target group. They both should pay close attention on how they use social media.
Information posted online is often encoded with a preferred meaning; a message that the sender wants to communicate to the receiver. This message is being decoded by the receivers (Croteau & Hoynes, 2003). Whether it’s a brand or an individual; they want to present themselves.

The best way to stay truly private? Stay off-line completely

Quebec woman has been denied long-term sick-leave benefits because of photos her insurer found on Facebook

29 year old Nathalie Blanchard from Quebec has been on leave from her job at IBM in Bromont for the last year and a half, after she was diagnosed with major depression. Last week came out that her employer's insurance company cut the monthly sick-leave benefits because of photos posted on Facebook. Blachard said her insurance agent described several pictures she posted on the popular social networking site, including ones showing her having a good time at a Chippendales bar show, at her birthday party and on a sun holiday — evidence that she is no longer depressed.

Her case gain widespread attention since it came to the attention of local media last week. The insurance company confirmed they use social media to investigate claims.
Carmi Levy, a technology expert says these recent incidents involving Facebook postings should serve as a reminder that nothing is truly private on the net.
"In this day and age, where everyone is a broadcaster through Twitter, Facebook or other social media, it never ceases to amaze me how unaware people are of the implications of something such as a Twitter update or a Facebook update," Levy said in a telephone interview Sunday.
"It should give pause to anyone who uses these services that anything they put online can at some point come back to bite them."

Click here if you would like to read more about this case.

What is your opinion on this case? Do you agree with the insurance company or do you think social media are private and can't be used as a reliable source?

What is new?

Is it New?
This week we discussed the newness of the question from the creative industry professional we selected, Marc Adriani from BNN. This essay will contribute to finding an answer to the question of Marc Adriani: How can BNN use social media to enrich their television programs?
We start by looking at the history and use of television, then we move over to the developments in changing society and the features of social media. At the end give a conclusion on what is new about a collaboration between Television and Social Media.

The complete document can be found here.

The future of social media

One of the well known marketing sites of the Netherlands, Marketingfacts.nl, published a nice article about a lecture from ‘media futurist’ Gerd Leonhard. In this lecture the future of social media was the main question. Gerd Leonhard made a few nice predictions about the future of social media. He made for example very clear that the future is all about engaging and sharing thought, movies but also television with others. Trough engaging with other people it is possible to give a review for example on a tv show to the people you’re engaged with. People can quickly decide to watch the show or not. For a broadcaster such as BNN it is important to reach the people by connecting to their social network and engage with the needs of the people.

To watch the article on marketing facts and interesting movies about the lecture of Gerd Leonhard check the links below.

http://www.marketingfacts.nl/berichten/20090924_picnic09_the_future_of_social_media_met_gerd_leonhard/

http://www.youtube.com/watch?v=K95lpR_p0Cw